Jennifer A. D. EVENSON

Salt Lake City, Utah, USA - willing to relocate and travel internationally * je at this domain

PROFILE

• Innovative and passionate leader skilled in developing and bringing new programs, processes, products, and revenue streams into existence through stakeholder collaboration and teamwork
• Work well at all levels of an organization, communicate comfortably with both technical and business people, and can strategize on big-picture issues while still focusing on the details

EXPERIENCE

Interactive Marketing Manager, Miller Motorsports Park, Tooele, UT, 2007-2009
Premier roadracing course in North America

• Expanded and maintained the website and store–over 600 pages of content–and managed the 8000-subscriber e-newsletter
• Grew Facebook Fans from 0 to 1000 and Twitter followers from 0 to 430 in 6 months without paid advertising
• Solicited and synthesized requirements from all 13 departments for new website and content management system into 30+ page document used to solicit and evaluate bids, then hired a web agency and managed the $240K project to launch, in less than 6 months (12 months is typical for a project that size)
• Initiated, created, analyzed online customer survey for three largest events in 2008 – the analysis after the 1^st World Superbike event resulted in a public response from the CEO 5 weeks after the event, detailing future improvements to address public complaints and the quick response turned bad publicity into positive promotions
• Created and championed process to ensure sponsor ad fulfillment through on-site media during events

Assistant Director of Racing and Manager of Motorcycle Programs, Miller Motorsports Park, Tooele, UT, 2006-2007

• Organized and co-managed more than 300 on-track events per year including rentals, open track days, and racing series
• Revamped the Masters of the Mountains motorcycle racing series – brought the series into compliance with the rulemaking body, the insurance company, and sponsors; addressed racers’ concerns, resulting in several racers returning to the series
• Created and implemented a successful supermoto club racing program in less than 7 weeks from date of hire
• Primary contact with the American Motorcyclist Association for their Professional Superbike & Supermoto race events
• Secondary contact with World Superbike, American LeMans Series, Grand Am, and NASCAR for their race events
• Managed 2 amateur motorcycle racing series (each with 7 events per year) and participated with the car and kart racing series: scheduled race dates, updated rule books, created race day program, recruited volunteers, ran Timing & Scoring, served as Race Director (resolved rules/scoring/points issues with racers), paid out prize money, and kept championship points
• Created, organized, emceed the annual banquets for the 2 motorcycle racing series, including managing year-end trophies
• Initiated speaking at monthly sportbike functions and gatherings in the community to build goodwill and interest in the park
• Managed Competition Manager, Racing Intern, and various on-track and race series supervisors

Consultant, Evenson Enterprises, Silicon Valley, CA, 2002-2006

• Co-founder, NASMOTO (5-race North America-wide amateur supermoto championship program)
  • Solidified vision, created strategy, created website, and led operations for the first 9 months
  • Co-created pro-am supermoto supplemental rules used to govern all local races and grand championship in the USA
  • Developed and managed relationships with the sanctioning body, racetrack management, and more than 10 event sponsors, to ensure success of the inaugural race, resulting in a successful event with 40 racers
• At medical device company, found 1 state distribution license had expired and 20 others were never applied for; researched and coordinated applications to bring company into compliance with the law
• At embedded software company, created 16-page Handbook to facilitate training new Administrative Assistants
• Additional clients: Pilot Software, WebEx, chiropractic office, novelist, corporate executives

Product Manager, Agile Software, San Jose, CA, 2001
Supply chain collaboration software provider – reported to VP of Marketing

• Conducted market research and created product strategy for the Product Service & Improvement solution suite, projected to be a $20M product in three years
• Co-created strategy and roadmap for product integration with Siebel

• Designed and implemented company’s first-ever specification review process, resulting in better test plans and documentation
• Led several cross-functional development teams of up to 30 people each to on-time product releases
• Initiated expansion of the internal project management website and project tools to improve sharing of project status and product knowledge among departments and locations

Program Manager, Accrue Software, Milpitas, CA, 1998-1999
Startup company making enterprise-class web analytics software – reported to VP of Product Development and CTO

• Designed and implemented company’s first Product Development process and improved ability to meet scheduled ship dates
• Initiated, designed, and implemented product lifecycle process involving all departments from the CEO to Customer Support, resulting in shorter product releases, increased product quality, and improved customer support after launch
• Initiated and maintained project website to facilitate internal communication, while leading up to 10 projects at once
• Trained skeptical developers on writing specifications and doing spec reviews - was thanked for making their lives easier

Professional Services Manager, ShareData, Santa Clara, CA, 1995-1998 – Employee of the Year, 1996
Employee stock option tracking software provider – achieved “Certified Equity Professional” status, with highest-ever scores

• Started in Customer Service - promoted 3 times in 15 months to create, then staff and manage new professional services department of 4 to generate $1M in annual revenue
• Created procedures to reduce conversion times from the main competitor’s product up to 50%, with an average of 37.5%
• Created plan for new pricing model rollout, co-founded employee recognition program, founded recreation committee

Account Manager / Mortgage Broker, Oakridge Financial Services, San Jose, CA, 1992-1994

• Expanded customer base by launching new territory in San Francisco
• Established and maintained lender-broker relationships, and underwrote submitted files

EDUCATION

• Master of Business Administration, Leavey School of Business at Santa Clara University, CA, 2001
  • Concentrations: Entrepreneurship, People & Organizations, and Marketing Management
  • Selected for membership in Beta Gamma Sigma Honor Society (GPA: 3.8/4.0)
  • Worked 80+ hours per week at Silicon Valley technology startup companies while getting M.B.A.
• Communication Course, Curriculum for Living, and Introduction Leaders Program, Landmark Education, 2004-present
• Various Corporate Coaching training programs, Coachville Graduate School of Coaching, 2002-2006
• Training & Human Resource Development Certificate, Program Management Certificate, UCSC Extension, 1998-2002
• Managerial Skills 5-day course, American Management Association, 1997
• Bachelor of Science in Computer Science course work, San Jose State University, CA, 1996-1998
• Bachelor of Arts in Economics, University of California, Santa Cruz, 1992

ADDITIONAL

• Production Supervisor, Introduction Leaders Program, Landmark Education, Salt Lake City, Aug 2009 – present
• Co-founder / Former VP Corporate Relations / Member, SCU Women in Business Network, 2001 – present
• Recipient of awards and commendations for leadership, initiative, project management, and customer service

SKILLS SUMMARY

• Marketing
• New business development
• People management
• Program and project management
• Event management
• Web site management
• Professional Services
• Customer support
• Internal and external communication and coordination
• Customer requirements gathering
• Excellent analytical, problem-solving, organizational, facilitation, presentation, and listening skills
• Proactive, resourceful, adaptable, and energetic
• Quick study in new areas

TECHNOLOGY AND METHODOLOGY

Highly Proficient in: project management, enterprise software, process improvement, facilitation, management principles, cross-functional communication, coaching, strategic thinking and problem solving, Microsoft Office, MS Windows, Mac OS X.

Hands on: presentations, market research, surveys and questionnaires, designing training programs, motorsports industry, real estate industry, equity compensation, CRM, Dreamweaver, Visual Source Safe, HTML, CSS, UNIX, Linux, PC, Adobe Acrobat, MS Access, Lotus Notes, Crystal Reports.

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View a list of the MBA courses I took at Santa Clara University